“Our relative market share increase tied to the vehicles included in the C.A.R.S. program is among the top three brands in the industry,” said Tom Loveless, vice president of sales, KMA.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time. The all-new 2010 Forte and Forte Koup, which replaced the Spectra, Kia’s best-selling model, further reinforces the design revolution brought on by the all-new, award-winning 2010 Soul urban passenger vehicle. The Soul began changing consumer perception of Kia as soon as it arrived in showrooms this spring, from a brand known for delivering safe and fuel efficient vehicles at a tremendous value to one now combining those attributes with modern technologies and eye-catching design. These new vehicles have attracted discerning and smart shoppers to Kia showrooms and have contributed to the brand’s continued upward momentum as the brand continues to gain market share in the U.S. The upcoming launch of the all-new 2011 Sorento CUV, the first vehicle to be built at the company’s first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup.

“The C.A.R.S. program attracted new customers to Kia; those that didn’t necessarily want or need a new car, but were enticed by C.A.R.S. to buy a car that would last,” said Loveless. “These buyers, often with better credit, are a solid sign of a significant positive change in brand perception and a tribute to the entire Kia vehicle line.”

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

Hurry, most of these incentives expire 5/2/2009.

See details below or contact Roxane for details about all incentives at 888-621-6803.

Desert Kia of Tucson, located in the Tucson Automall, is a proud corporate sponsor of the University of Arizona Athletics.

Hurry, most of these incentives expire 4/2/2009.

See details below or contact Roxane for details about all incentives at 888-621-6803.

Desert Kia of Tucson is once again Southern Arizona’s #1 volume Kia superstore, based upon February 2009 Kia sales figures . Desert Kia of Tucson is a proud corporate sponsor of the University of Arizona Athletics.