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KIA SOUL NAMED RECIPIENT OF THE “SUPER VALUE AWARD” BY THE AXCTIVE NETWORK, INC.
Attractive and Versatile Urban Passenger Vehicle Honored in the
2010 Active Lifestyle Vehicle Awards
Kia’s halo vehicle offers active consumers flexibility, value and fun

Soul touted for being well-suited for an active lifestyle and overall functionality
IRVINE, Calif., November 16, 2009 – Kia Motors America (KMA) today announced the 2010 Kia Soul urban passenger vehicle has been named a 2010 Active Lifestyle Vehicle (ALV) award winner in the “Super Value Award” category by The Active Network, Inc. Already a recipient of multiple awards and recognitions, including being named to the “Most Exciting Cars of 2010” list by TIME.com, given a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) and named to AutoWeek magazine’s “10 Great and Safe Rides for Teens” list, The Active Network, Inc. spotlighted Soul for its versatility, ability to meet the needs of an active lifestyle and overall value.

“In addition to offering an impressive package of style, safety features and value, Soul also offers those with a more active lifestyle high functionality without sacrificing excitement,” said Michael Sprague, vice president, marketing of KMA. “Soul’s abundance of space, small footprint and long list of convenience features make it a viable option for the driver on-the-go.”

The 2010 ALV Awards featured 30 vehicles across seven automotive categories, including Super Value, Best Value On-Road, Best Value Off-Road, Luxury On-Road, Luxury Off-Road, Green and Minivan. A panel of athletes and automotive journalists tested and scored the finalist vehicles on performance, functionality, value and overall enjoyment.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, the five-door hatchback offers an attractive starting price below $14,0001 in addition to an attractive and utilitarian style. Designed with the young and young-at-heart in mind, Soul presents an immense amount of style, value and function with a relatively small footprint and surprisingly spacious interior. Passengers will find comfort in the roomy cabin that offers 40.2/39.6 inches of headroom (front/rear), shoulder room of 55.2/55.1 inches, 42.1/39.0 inches of legroom and a passenger volume of 102.3 cubic feet, more spacious than the Scion xB, and usefulness from Soul’s efficient cargo carrier with 14 storage zones. Furthering the experience, passengers also will benefit from numerous standard convenience features, including an AM/FM/CD/MP3 audio system outfitted with SIRIUS® Satellite Radio capabilities (including a three month complimentary subscription)2 , and USB and auxiliary input jacks in the center console with full iPod®3 and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional Kia accessory cable).

In addition to the number of technology and convenience features found on Soul, the five-door hatchback also surrounds its occupants with abundant safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

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By TKR
November 17, 2009

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RECORD SALES FOR KIA–SAVE AT DESERT KIA TUCSON

KIA MOTORS AMERICA ANNOUNCES BEST QUARTER EVER

Desert Kia Value Saves You More!!

September Sales Up Year to Date

IRVINE, Calif., October 1, 2009 – Kia Motors America (KMA) today announced its best quarter of sales ever with a September monthly total of 21,623 units sold, a 24.4-percent increase from September 2008. Year to date sales totaled 238,570, a 4.6-percent increase over the same period last year. September sales were led by the Kia Optima midsize sedan and all-new Forte compact sedan, selling 5,986 and 4,449 units respectively. The all-new Soul urban passenger vehicle and Rio subcompact also sold well, with 2,459 and 2,811 units.

“Consumer confidence in the Kia brand is on the rise, and on the heels of an all-time record sales month in August we continue our momentum by achieving the best sales quarter in company history,” said Alex Fedorak, director of public relations, KMA. “New designs, like the highly styled and personalized Soul, Forte compact sedan and Forte Koup, are appealing to a larger consumer audience while staying true to our brand’s core pillars of value, safety and fuel efficiency.”

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand’s continued gains in U.S. market share. The upcoming launch of the all-new 2011 Sorento CUV, the first vehicle to be built at the company’s first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup.

Inventory is arriving weekly at Desert Kia.  New Kia models with Kia rebates and selected, like new and low mileage, Kia Certified Pre-Owned vehicles, with the complimentary same Kia warranty protection as new, are both an excellent value.  You also can save more through the Desert Kia Internet/Fleet Center.  You will recieve no nonsense answers to your questons, rock bottom pricing and the very best financing advantage anywhere….by email or right over the phone…BEFORE to stop in for a visit. You will be assisted dirctly by management in a no hassle, pressure free environment and capture an excellent value for either the new or pre-owned vehicle that is just right for you.

Furthermore, there is no city sales tax at Desert Kia.  The tax rate is only 6.1% and this will save you additional hundrds of dollars on top of all your internet considerations.  There is even a deferred payment program you can use at no at dditional interest expense to you.

Stop in soon or call the Desert Kia Internet/Fleet Center @ 888-621-6803 for more information on how you can save more and actually enjoy your auto buying experience!   

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

  MONTH OF SEPTEMBER YEAR-TO-DATE
Model 2009 2008 2009 2008
Rio 2,811 2,071 23,234 30,329
Spectra 462 3,878 46,694 58,915
Forte 4,449 n/a 12,396 n/a
Optima 5,986 1,905 30,830 40,778
Amanti 47 163 3,556 2,806
Sportage 1,938 1,721 38,896 27,853
Sorento 854 3,163 18,513 20,636
Sedona 1,297 1,648 23,717 20,858
Rondo 653 2,642 11,731 24,680
Borrego 667 192 4,766 1,233
Soul 2,459 n/a 24,237 n/a
Total 21,623 17,383 238,570 228,088

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By TKR
October 17, 2009

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All New Kia’s $500 Below Invoice & You Keep All Rebates

Desert Kia of Tucson, Arizona has just announced all new Kia models are now $500 below invoice and customers can keep any and all rebates.  General Manager, Tom Mallo, made the decision today and the dealership is already experiencing a jump in customer inquires and traffic.  “We have one of the largest selections of new Kia’s in Arizona and if you haven’t considered buying a Kia or were not in the market for a new car, this an excellent time to take advantage of these huge savings!” .

All New Kia's $500 Below Invoice and You Keep All Rebates

All New Kia's $500 Below Invoice and You Keep All Rebates

Desert Kia is a family owned dealership that has been in Tucson for decades.  The Mallo’s  are known for their no-pressure and straightforward sales approach.  According to Internet Manager, Tom Reesing, “We treat every customer like family at Desert Kia”.

Be sure to stop in soon.  We highly encourage to contact Internet Manager, Tom Reesing directly at 888-621-6803.

*All prices are plus tax, title, license and doc fee $399 plus any dealer added equipment and accessories.

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By TKR
October 13, 2009

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DESERT KIA CONSUMER CONNECTION BY CONSUMERS GUIDE

KIA MOTORS NAMED ONE OF THE FIVE MOST CONNECTED
BRANDS BY CONSUMER GUIDE® AUTOMOTIVE
Well-Known Automotive Resource Site Honors Kia Brand for Impressive Standard Vehicle Connectivity Features

Kia recognized for offering vehicles with standard technology that helps consumers stay connected

User-friendly features including Bluetooth® and USB and auxiliary input jacks puts brand at the top of the pack
IRVINE, Calif., September 1 2009 – Kia Motors America (KMA) today announced it was named to the “Five Most Connected Auto Brands” list by Consumer Guide Automotive (www.consumerguideauto.howstuffworks.com/five-best-connected-brands.htm). The automotive resource site compiled a list of automotive manufacturers at the forefront of vehicle technology, recognizing Kia Motors for being ahead of the curve by offering standard audio and mobile phone interface features on new vehicles.

“In today’s high-tech world, mobile phones and portable music devices are quickly becoming the norm,” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “We recognize the value of incorporating features such as Bluetooth and USB and auxiliary input jacks as standard equipment in our vehicles, thereby giving our drivers the freedom to stay connected safely and easily while on the road.”

Brands included on the list were recognized for offering advanced yet user-friendly connectivity technology that enables today’s consumer to easily connect with multiple devices while in their vehicle, including computers, mobile phones and MP3 players.

“Kia deserves this recognition for bringing MP3, digital music player and cell phone connectivity to the masses,” said Ed Piotrowski of Consumer Guide Automotive. “Products such as the Forte and Soul demonstrate easy-to-use MP3 and cell phone integration that Kia has made available on nearly every iteration of these affordable cars.”

Kia vehicles, including the Soul urban passenger vehicle, Forte compact sedan and Forte Koup two-door, offer an impressive array of standard technology features for tech-savvy drivers and passengers. With a standard AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service1 , standard USB and auxiliary input jacks in the center console with full iPod®2 and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable), and standard Bluetooth connectivity with steering wheel-mounted controls enabling hands-free operation for all compatible cell phones, both drivers and passengers are sure to stay well-connected and suitably entertained.

Desert Kia has the full Kia model line up of fuel efficient, safe, technically advanced vehicles.  You will receive fast friendly service in all departments.  Conveniently located at the Tucson Auto Mall, at 775 W. Wetmore, Desert Kia has one added value for all cstomers….no city sales tax.  That’s right!!  The tax rate at Desert Kia is just 6.1%, which will save you money in the parts department, service department and will save you hundreds when you buy your new vehicle.  Stop in today and enjoy the Desert Kia value!!

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

1 Customers must renew SIRIUS subscription after trial period if they wish to retain service. SIRIUS three-month complimentary subscription not available in Canada, AK, or HI. For full terms and conditions, visit sirius.com. SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries.
2 Accessory cable required for iPod® mobile digital device. Cable and iPod sold separately. iPod is a registered trademark of Apple

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By TKR
October 2, 2009

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DESERT KIA OF TUCSON FORTE NEWS

KIA FORTE NAMED “CAR OF THE MONTH” BY NADAGUIDES.COM
All-new 2010 Kia Compact Sedan Lauded by Online Automotive Resource

Forte recognized for offering sophisticated styling, value and numerous class-leading features

All-new compact sedan tops segment by offering consumers the entire package
IRVINE, Calif., August 18, 2009 – The most recent addition to the Kia Motors America (KMA) ever-expanding line-up, the recently launched all-new 2010 Forte compact sedan has been named “Car of the Month” for August by NADAguides.com. Acclaimed for attractive styling, value and an extensive list of class-leading features, Forte is the latest installment to be launched under the brand’s design-led transformation.

“Forte boasts a number of very appealing qualities, including comfort, dynamic styling, fuel economy and overall great value for the compact segment” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “We are pleased to be able to offer consumers the complete new car package at a low price point with the confidence of a 10/100 warranty.”

The NADAguides.com “Car of the Month” program aims to provide consumers with useful commentary, information and reviews on available cars, trucks and SUVs, and features vehicles that offer impressive fuel economy, safety features and amenities.

“With a stylish and comfortable cabin, excellent fuel economy, great safety features and a ‘Best in Class’ engine, the Kia Forte is everything you need in a car,” said a spokesperson for NADAguides.com. “Add in the low price point and a 10-year/100,000-mile limited powertrain warranty, and the Forte provides an exceptional value.”

Available in three trims, LX, EX and SX, pricing for the all-new Forte compact sedan starts at $13,695¹ for the LX trim, while the Forte EX begins at $15,795. Moving up to the SX trim, pricing begins at $17,195. In addition to competitive pricing, Forte comes well-stocked with a long list of standard amenities, starting with a standard four-speaker AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities with three months complimentary service². Also standard on all models is an auxiliary audio input jack and USB port for connecting personal MP3 players³ as well as Bluetooth®4 connectivity with steering wheel-mounted controls, which enables hands-free operation for all compatible cell phones.

Along with appealing standard convenience elements, Forte showcases numerous class-leading features, including class-leading passenger volume of 96.8 cubic feet, class-leading horsepower of 156 with the 2.0-liter four-cylinder engine and a class-leading combination of standard safety features with active front headrests, advanced two-stage airbags, front seat-mounted and side curtain airbags, four-wheel disc brakes with an antilock brake system (ABS), brake assist (BAS), electronic brake-force distribution (EBD), electronic stability control (ESC), a traction control system (TCS) and a tire pressure monitoring system (TPMS).

Desert Kia of Tucson is ready to assist you with the best value Fleet/Internet pricing in Arizona. You can work directly with the department managers who will professionally answer your questions in a specific and courteous manner…including your discount value sell prices … up front directly by phone or email.  Call anytime…..Tom Reesing or Ralph Ramsey have over 40 years of auto sales experience.   Please call today @ 800-621-6803.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

1 Starting MSRPs exclude freight ($695), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
2 Customers must obtain SIRIUS subscription after trial period if they wish to retain service. SIRIUS three-month complimentary service not available in Canada, AK or HI. For full terms and conditions please visit SIRIUS.com. SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries.
3 Accessory cable required for MP3 device. Cable and MP3 device sold separately.
4 A Bluetooth-enabled cell phone is required to use Bluetooth wireless technology. The Bluetooth wordmark and logos are registered trademarks of Bluetooth Sig, Inc.

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By TKR
October 1, 2009

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KIA MOTORS AMERICA ANNOUNCES ALL-TIME RECORD SALES

KIA MOTORS AMERICA ANNOUNCES ALL-TIME RECORD SALES
August Sales of 40,198 Units Shatter Previous All-Time Record
IRVINE, Calif., September 1, 2009 – Kia Motors America (KMA) today announced all-time record monthly sales of 40,198 in August, up 37 percent over July and 60.4 percent year over year from August 2008. Offering an array of standard technology features, the highly stylized and popular all-new 2010 Soul urban passenger vehicle and all-new 2010 Forte compact sedan helped attract buyers to the brand, as did an increase in foot traffic through dealerships nationwide due in part to the government-sponsored C.A.R.S. program. August sales were led by the Kia Sportage and Kia Optima, selling 7,558 and 7,461 units respectively.

“Our relative market share increase tied to the vehicles included in the C.A.R.S. program is among the top three brands in the industry,” said Tom Loveless, vice president of sales, KMA.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time. The all-new 2010 Forte and Forte Koup, which replaced the Spectra, Kia’s best-selling model, further reinforces the design revolution brought on by the all-new, award-winning 2010 Soul urban passenger vehicle. The Soul began changing consumer perception of Kia as soon as it arrived in showrooms this spring, from a brand known for delivering safe and fuel efficient vehicles at a tremendous value to one now combining those attributes with modern technologies and eye-catching design. These new vehicles have attracted discerning and smart shoppers to Kia showrooms and have contributed to the brand’s continued upward momentum as the brand continues to gain market share in the U.S. The upcoming launch of the all-new 2011 Sorento CUV, the first vehicle to be built at the company’s first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup.

“The C.A.R.S. program attracted new customers to Kia; those that didn’t necessarily want or need a new car, but were enticed by C.A.R.S. to buy a car that would last,” said Loveless. “These buyers, often with better credit, are a solid sign of a significant positive change in brand perception and a tribute to the entire Kia vehicle line.”

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

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By TKR
October 1, 2009

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Labor Day Special

Desert Kia of Tucson, Arizona, is the leading Kia dealership in the southwest.  Now in progress is our Labor Day Sales Event.  The all new 2010 Kia Fortes are available and sale prices start at only $13,995..  There are special savings on all new Kia models in stock, including Sorento (Kia rebates up to $3,000), Rio (Kia rebates up to $2,000.), Optima (Kia rebates up to $2,500.), Borrego (Kia rebates up to $4,500.), Sedona (Kia rebates up to $2,500.), Sportage (Kia rebates up to $2,500.).  Also, Kia Certified Pre-Owned vehicles are also included in this sales event.  They have been internet price reduced to create an excellent value for the customer.  Value that is defined by service, price, safety, warranty, roadside assistance and more.  Plus, there is no city sales tax at Desert Kia.  You save at least 2% more.  The tax rate is just 6.1%.  And with Kia’s continuing sales surge this year, expanding sales for 15 years in a row, you will be joining a growing number of confident consumers driving a Kia.    

2010 Kia Forte

2010 Kia Forte

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By TKR
September 2, 2009

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2010 Kia Forte Launch Party at Desert Kia of Tucson

The all new 2010 Kia Forte has just arrived in Tucson, and Desert Kia of Tucson is inviting one and all to our Forte Launch Party, scheduled for Monday, July 20th, from 4 pm to 8 pm at our 775 W. Wetmore Kia Superstore in the Tucson Automall. 

We have a great selection of Forte sedans onsite to check out and take for complementary test drives.  

Refreshments will be served and gift boxes will be handed out for the kiddies! 

Call us at 888–621-6803 for more information.

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By TKR
July 16, 2009

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Desert Kia of Tucson is a Registered CARS Dealer

Desert of Kia of Tucson offers 11 models that are qualified for the U.S. Govenment’s Car Allowance Rebate System, otherwise called “Cash for Clunkers“.   The program kicks off on or before July 24th 2009 and expires November 1st 2009.  Consumers who trade a qualifying vehicle for a more fuel efficient  New Kia are offered vouchers up to $4500 through registered dealerships.    Desert Kia is a registered dealership for the CARS program.

Eligible Kia models include:  2009 Borrego, 2009 Sedona, 2009 Sorento, 2009 Sportage, 2009 Optima, 2009 Rio, 2009 Rio5, 2009 Rondo, 2009 Spectra, 2010 Forte, and 2010 Soul.  Not allo Borrego, Rondo and Sorento engine/drivetrain combinations qualifty. 

Contact us for more details at 888-621-6803.

Click here to view more important details of this government program.

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By TKR
July 2, 2009

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Desert Kia of Tucson gets Sneak Preview of 2010 Kia Forte

2010 Kia Forte SX sedan

2010 Kia Forte SX sedan

Last week, a Kia Motors America representative stopped into Desert Kia of Tucson with an early production model of the all new 2010 Kia Forte.  All our dealership’s staff had a chance to inspect this new Forte (pronounced four-tay), and everyone came away very impressed with Kia’s newest sedan.  The Forte features the quality and features everyone has come to expect, plus some class-leading features:  Bluetooth hands free capability, Ipod USB / MP3 Input jacks, and much more! 

We anticipate seeing at least one each of the three trim levels (LX, EX, and SX) arrive at our dealership by the end of June!

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By TKR
June 4, 2009

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